One of the newest and most important E-marketing technologies available today is social media. Social media makes customers accessible so that businesses may learn about their wants and requirements and influence their purchase decisions.
Social media is described as an online platform that brings together millions of individuals from across the globe who have similar interests, worldviews, and pastimes. The finest examples of social media that are well-liked by most users include YouTube, Twitter, and Facebook. In order to acquire information, generate ideas, and make the best purchase decisions, they are used for the discussion and evaluation of a certain item, service, or brand. Therefore, social media are regarded as one of the contemporary electronic marketing tools that are distinct from other forms of traditional marketing.
As a result, marketing via social media is currently the broadest, quickest, cheapest, and most effective marketing channel where consumers can easily obtain information and features of interesting goods with the potential to complete the purchasing & sale process without the buyer’s need to go to goods and items place. Internet marketing that makes use of social networking sites as a promotional tool is known as social media marketing. One of those great websites that excel in social media marketing to boost the natural traffic and sales to their clients’ websites is Team Ranker.
Pokhraj.com was seeking to establish an emotional connection with its target market since it lacked market distinctiveness. In order to establish an emotional connection with consumers, it sought to develop a message strategy that went beyond the utilitarian merits of the category.